While wandering through the aisles of the Normandy Beach Race 2025, my meeting with Myriam, founder of Loving Kustom Craft, was a truly enriching moment.
Behind her genuine smile and sparkling eyes hides a woman with natural charisma, passionate, approachable, and deeply committed to the art of handmade crafts. Her booth exuded a unique atmosphere: spools of colorful thread, well-worn fabrics, and that famous century-old Cornely machine guided by hand, bringing her creations to life.
Loving Kustom Craft: the art of chainstitch and vintage
Founded in Le Havre, Loving Kustom Craft is much more than a brand: it is a celebration of artisanal craftsmanship and vintage biker & hot-rod culture. Every piece — whether a hand-embroidered patch, a customized jacket, or a leather accessory — tells a story, a passion, a human touch.
Myriam works in the old-fashioned way, with a Cornely machine, a rare and demanding technique where every gesture counts. Her chainstitch patches, custom jackets, and even her leather earrings all bear this unique signature: a love for detail and well-crafted work.
A meeting that leaves a mark
Talking with Myriam is to dive into a world where authenticity reigns. She speaks about her craft with the same passion that drivers have for their engines. Her energy, sincerity, and kindness leave a lasting impression.
A tribute to craftsmanship and passion
Through Loving Kustom Craft, Myriam continues a rare art, that of thread and patience. In a world where everything goes fast, she reminds us of the beauty of time spent creating with one’s hands, preserving things, and embroidering the soul into every thread.
Official site: lovingkustom.com
Photo credit: Motor Wheels Clothing
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