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L’Éloge du Métal et de la Poussière : Pourquoi nous avons besoin de "vrai" dans un monde de plastique
The Praise of Metal and Dust: Why We Need the 'Real' in a World of Plastic
In a world of plastic and clinical perfection, the Custom environment is an act of resistance. Between hands black with grease and asphalt, discover why we prefer the unique imperfection... Read more...
Rencontre inspirante au Normandy Beach Race 2025 : Myriam, fondatrice de Loving Kustom Craft
Inspiring meeting at the Normandy Beach Race 2025: Myriam, founder of Loving Kustom Craft
At the heart of the Normandy Beach Race 2025, amidst the roar of engines and the unique vintage atmosphere, one encounter particularly marked this weekend: the one with Myriam, founder... Read more...
Quand la liberté prend forme : ma rencontre avec Charlotte de Wildust Sisters au Normandy Beach Race 2025
When freedom takes shape: my encounter with Charlotte from Wildust Sisters at the Normandy Beach Race 2025
At the heart of the Normandy Beach Race 2025, amid sand, roaring engines, and shared passion, I had the chance to meet Charlotte, founder of the French brand Wildust Sisters.... Read more...
Ma rencontre inoubliable avec Hiro Takahashi (TT&CO) au Normandy Beach Race 2025
My unforgettable meeting with Hiro Takahashi (TT&CO) at the Normandy Beach Race 2025
At the Normandy Beach Race 2025, I had the chance to meet Hiro Takahashi, the charismatic founder of the Japanese brand TT&CO, famous for its vintage motorcycle helmets inspired by... Read more...
Le style rider vintage : guide ultime pour s’habiller comme un gentleman des années 50
Vintage Rider Style: The Ultimate Guide to Dressing Like a 50s Gentleman
Vintage Rider Style: The Raw Elegance of the 50s An icon of freedom and authenticity, the vintage rider style blends weathered leather jackets, rugged selvedge jeans, and timeless accessories. A... Read more...
MOTOR WHEELS CLOTHING : L’Authenticité d’une Marque Créée à 100% par un Passionné
MOTOR WHEELS CLOTHING: The Authenticity of a Brand Created 100% by a Passionate Person
MOTOR WHEELS CLOTHING Lifestyle clothing for bikers and vintage car fans – 100% created by an enthusiast. Here, no team, no bullshit. Every design, every piece is imagined, selected, and... Read more...
MotorWheels Clothing : L’ADN d’une marque rétro française
MotorWheels Clothing: The DNA of a French retro brand
Born from a passion for 50s riders, MotorWheels Clothing embodies the French vintage soul: durable clothing, raw style, free spirit. Read more...
Quand le Japon a sauvé le jean américain : histoire d’un sauvetage textile inattendu (et fascinant)
When Japan Saved American Jeans: The Story of an Unexpected (and Fascinating) Textile Rescue
If you think superheroes only wear capes, think again: some wear selvedge fabrics and wield antique weaving machines! In the 1980s and 1990s, as the American textile industry collapsed, an... Read more...
Motor Wheels Clothing : quand la passion pour les moteurs rencontre l’élégance à la française
Motor Wheels Clothing: when passion for engines meets French elegance
Motor Wheels Clothing is a French vintage clothing brand dedicated to motorcycle, hot rod and biker style enthusiasts. We offer organic cotton t-shirts , sweatshirts and jackets inspired by the... Read more...
3 looks moto stylés et responsables pour cet été
3 stylish and responsible motorcycle looks for this summer
Riding in style is one thing. Doing it with ethical clothing is even better. Here are three looks designed for urban riders who want to combine style, comfort... and textile... Read more...
Pourquoi choisir un t-shirt en coton certifié OEKO-TEX® ? (Et pas juste pour la peau)
Why choose an OEKO-TEX® certified cotton t-shirt? (And not just for your skin)
A good t-shirt is stylish. A great t-shirt is also a confidence booster. At Motor Wheels Clothing, we've chosen OEKO-TEX® certified cotton to offer you clothing that's stylish, comfortable... and... Read more...
Denim Selvedge : Une Histoire de Luxe et de Savoir-Faire
Selvedge Denim: A Story of Luxury and Expertise
Denim has become a staple of contemporary fashion, transcending generations and styles. Among the different varieties of denim, selvedge denim stands out for its quality, durability, and unique aesthetic. But... Read more...
Le Blouson en Cuir Pleine Fleur : Élégance et Durabilité
The Full Grain Leather Jacket: Elegance and Durability
A full-grain leather jacket is more than just a piece of clothing: it’s a symbol of style, durability, and authenticity. In a time when fashion is fast-paced, this timeless classic... Read more...
Survivre au mur de la mort : une aventure palpitante
Surviving the Wall of Death: A Thrilling Adventure
The Wall of Death , a true symbol of audacity and vintage biker culture, transports enthusiasts to an extreme show where style, adrenaline, and freedom collide. Discover this living legend... Read more...
L’expérience palpitante de la moto vintage Beach Race — adrénaline, style et esprit rétro
The thrilling Beach Race vintage motorcycle experience – adrenaline, style and retro spirit
The Vintage Beach Race is a unique event where motorcycle passion meets pure adrenaline. Combining sand, engines, and a retro feel, these beach races fascinate lovers of biker style and... Read more...
Exploration de la Kustom Kulture à Los Angeles — culture hot rod, rockabilly et custom
Exploring Kustom Kulture in Los Angeles — Hot Rod, Rockabilly, and Custom Culture
Kustom Kulture in Los Angeles is more than just a style: it's a lifestyle shaped by hot rods , rockabilly , lowbrow art , and the customization of vintage cars... Read more...