THE MANIFESTO
You can't cheat when it comes to passion.
AUTHENTICITY
(We prioritize authenticity)
The garage before marketing. Every piece is designed for those with greasy fingernails and a taste for quality craftsmanship. Here, there's no plastic, only materials that live, that wear, and that tell a story: yours.
STORY
(Drawing inspiration from the past)
The road as our heritage. Our designs draw their soul from the golden age of Japanese custom motorcycles and the audacity of American pioneers. We don't follow trends; we honor a lineage of freedom that spans decades without ever aging.
STYLE
(The timeless style)
The elegance of grease. A confident silhouette, a raw simplicity. Wearing Motor Wheels means choosing a garment that transitions seamlessly from the saddle to the city with equal poise. Rockabilly style reimagined for contemporary French taste.
Portrait of the Founder
The spirit of Japan, the soul of the USA, in Europe
From passion to solo adventure
My name is Julien. A fan of kustom, vintage, and retro clothing since my teenage years, I got my motorcycle license in April 2018 — a bit late, but with the certainty that it was for life. My first bike was an Indian Scout Sixty, which I still ride today alongside a 2010 Road King Classic.
In 2021, I started sharing my world on Instagram. Carried along by a community of enthusiasts, I took the leap in 2024 to bring Motor Wheels Clothing to life.
The Custom Spirit
Merging the soul of American Kustom Kulture with the rigor of Japanese vintage: that's what was missing from our wardrobes in Europe, and what I wanted to create.
I wanted to create what I couldn't find in Europe: the spirit of Japan and the soul of the USA."
Welcome to the adventure.
BUILT TO LAST, DESIGNED TO RIDE
Each design is an homage to DIY and vintage custom style. A bold simplicity for those who reject the masses.
Leave a mark, not a footprint.
A thought-provoking statistic: 1 in 5 garments ends up in a landfill without ever being worn. At Motor Wheels Clothing, we refuse to accept this waste. We produce responsibly, creating only what is necessary. Conscious shipping. To protect your items while preserving the planet, we exclusively use recycled plastic (PCR) packaging. By reusing existing resources, we save energy and limit our environmental impact. Your choice, our commitment. Every purchase is a decision. We help you choose sustainability over fleeting trends. Ride clean, wear authentic.
THE COMMUNITY ON THE ROAD
Join us on @motorwheelsclothing
Welcome to the family.
More than just clothing, it's an attitude. Join a community that values the patina of time over sterile shine. Here, you don't wear a brand, you express your passion for fine machinery.
Hit the road. Express your freedom.