Motor Wheels Clothing is not just a clothing brand: it's a true declaration of love to a fascinating world: that of old cars, old motorcycles and Kustom Kulture.
Since childhood, I've been captivated by these mechanical machines that tell a story with every turn, every trace of rust, and every engine noise. True symbols of a bygone era, these vehicles embody freedom, authenticity, and a certain art of living.
It's this deep passion that drove me to create Motor Wheels Clothing. Each piece I design is a tribute to these mechanical legends: t-shirts, sweatshirts, caps, and other men's accessories, designed to reflect a vintage, retro, and timeless style. The designs are carefully crafted, inspired by the rockabilly aesthetic, the understated yet bold design, and the DIY spirit dear to Kustom Kulture.
Motor Wheels Clothing's values are based on three essential pillars:
My name is Julien Lacroix. Passionate about beautiful mechanics and a die-hard vintage enthusiast, I began sharing my world in 2021 on Instagram (@julien.lacroix.33). Through my posts, I've met a vibrant community of enthusiasts, collectors, bikers, and dreamers.
In 2024, after six years of reflection, observations, and doubts, I finally brought Motor Wheels Clothing to life. This brand is the result of a long personal journey: a blend of inspirations from the United States, the cradle of Kustom Kulture, and Japan, where the passion for vintage mechanics reaches new heights.
I wanted to create what I couldn't find here in Europe: clothes with a simple but sophisticated design, which exude freedom and authenticity. Pieces that I myself dream of wearing, and that I imagine you proudly displaying during your walks, your road trips or your evenings with enthusiasts.
This project came to life thanks to the strength of those around me, the people I met and my desire to make this crazy idea a reality: sharing my passion and my world through unique clothing.
By wearing Motor Wheels Clothing, you are not just wearing an item of clothing: you are joining a community, you are affirming your taste for beautiful mechanics and you are paying tribute to a living heritage.
Our collection is for those who want to make a difference, who prefer the patina of an old jacket to the sanitized shine of a soulless product, and who know that style is above all a story of attitude.
Hit the road. Express yourself. Experience every moment like an unforgettable road trip.
Welcome to Motor Wheels Clothing.
Every purchase, big or small, has a footprint. You choose how big of a mark you leave on the planet, and I want to help you choose wisely.
One in five items of clothing ends up in landfill without having been worn once.
I primarily use post-consumer recycled (PCR) plastic packaging for all shipped clothing orders. I took this step to minimize the impact on the environment, as recycled materials save virgin resources and require less energy to produce.
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