Vintage looks, French know-how, and a passion for riding
Since its inception, MotorWheels Clothing has established itself as a niche brand, combining mechanical heritage, timeless style and textile excellence . More than just a clothing label, MotorWheels is a philosophy of life , a brand created by an enthusiast, for enthusiasts — of vintage mechanics (customs, café racers, hot rods, etc.), motor oil, raw denim, and freedom.
A 100% French base, in the heart of New Aquitaine
Based in Gironde, MotorWheels Clothing embodies French textile expertise in an era dominated by fast fashion. Each piece is carefully designed , inspired by the authentic cuts and durable materials that have dressed legendary riders.
→ Our commitment : to offer an ethical, robust, and deeply masculine wardrobe, without compromising on style.
50s Inspiration: The Golden Age of Riders
In the 1950s, the United States and Europe saw the emergence of an independent, rebellious biker culture inspired by post-war freedom. Visorless helmets, raw denim, and weathered leather jackets… It wasn't just clothing. It was a state of mind .
At MotorWheels Clothing, we draw on this heritage:
- Thick fabrics , resistant to engine heat and wind,
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A raw and functional aesthetic , never artificial.
Between fashion and mechanics: our signature style
Crew-neck sweatshirts , thick canvas jackets , selvedge jeans or bandana scarves ... our catalog is a tribute to the garages of yesteryear, to the bikers of the 50s, to runs on dry roads.
Our stylistic choices:
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Sober colors (ecru, khaki, navy, black),
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Retro typography and designs inspired by mechanical badges,
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Authentic cuts : not too slim, not oversized — just right,
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Noble materials : organic cotton, Japanese denim, locally woven French canvases.
→ Each garment is designed as a textile heritage , a durable piece that develops a patina over time and tells a story.
A lasting brand, beyond nostalgia
We don't just pay homage to the past. We want to build a more respectful fashion.
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✅ Eco-responsible materials : organic cotton, solvent-free dyes,
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✅ Sustainable production : limited series, zero overstock or in small quantities,
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✅ Recyclable packaging : recyclable plastic and cardboard,
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✅ Short circuit manufacturing : mainly in France and Europe.
Why “MotorWheels”?
Because beyond the motorcycle, the engine is a metaphor for movement , for the raw rhythm of life, for the inner workings of each person. “Wheels” is the road, the journey, the paths we choose—or forge. It’s a tribute to all those “motorized wheels” that continue to roam our roads.
MotorWheels Clothing is the union of retro style, modern craftsmanship and garage culture.
They wear our clothes, they share our DNA
Our customers are everyday riders, vintage mechanics enthusiasts, independent designers , or simply lovers of beautiful clothing.
→ Each piece sold is designed to last, develop a patina, and be passed on.
Our long-term vision
We want:
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🌍 Create a community around the rider/vintage/ethical universe ,
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🛠️ Collaborate with craftsmen, garages, independent workshops ,
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✍️ Develop capsule collections , linked to period styles,
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📖 Educate: offer guides, in-depth articles, portraits of enthusiasts .
🔗 Discover our universe
👉 Our complete collection
👉 Our eco-responsible selvedge jeans
👉 The story continues on Instagram @motorwheelsclothing
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